Apple obsessives all over the world rejoiced the other day as the giant technology company launched three new products. Dubbed “the biggest advancement in the history of the iPhone” the launch showcased three brand new offerings and those advancements that Apple are now offering are sure to please Apple-o-holics the world over. The launch of the iPhone 6 Plus announced Apple’s intention to enter the ‘phablet’ market for the very first time.  (If you don’t know what a ‘phablet’ is, think ‘phone’ + ‘tablet’ and then try and say them both at the same time). Now, this new phone isn’t just any phone.  It represents a massive shift for Apple.  Before now, all of their iPhone launches have been about THEM being at the forefront of new technology and launching products no one else has thought of.  This one’s different. Other companies have been making ‘phablet’ style phones for a while now, and Apple have – up until now – not entered this market. But they are now.  Why?  Because they’ve recognised that it’s a market that’s here to stay. By launching the 5.5 inch iPhone 6 Plus, Apple will now be able to attract customers that previously wouldn’t have bought from Apple because they didn’t offer a phone of this size.  In short, they’ve entered a new market to increase their overall market share.   Is this something you could do in your business?  Is there a market that you SHOULD be in that you’re NOT?  If so, then you’re leaving money on the table. Could you make your product or service more attractive to a bigger audience?  Do it. Have a great weekend everyone Kelly ( an Apple obsessive with the new Iphone 6 )